With the sound of a harp, we received our guests at the opening of MAM’s newest store in the heart of El Born. 55 l’Argentina Street welcomes our new temple of natural watchmaking and minimalist design.
Since its inception, the spirit of MAM has been linked to the essence of the Catalan neighborhood, epicenter of innovation and creativity.
The friends of the MAM family - among whom are creatives, influencers, fashion media experts, and other industry professionals - were the first to get acquainted with our new space. The attendees enjoyed an exclusive live concert and traditional dishes from this area of the city, all while on the terrace of our new neighbors.
The space was decorated for the occasion with colored LED lights and images from our last campaign signed by the studio Kiwi Bravo.