One of the greatest things in this globalized, digital world that we live in is how much easier it is — now, more than ever — to discover great artists. If you have been on Instagram at all lately, you’ve likely come across some of the creations of our latest I AM feature, Andreas Wannerstedt, a 3D artist and art director based in Stockholm. He crafts unique 3D sculptures and looping animations. “I would describe my work as sophisticated and whimsical,” he says. “It’s often a combination of simple shapes and different kind of motion patterns.”
We are thrilled to welcome him to the I AM project, and feel beyond honored that he took the time to create a unique animation featuring one of our most popular watches: the PLANO 651. “My artwork for MAM is an abstract interpretation of the perception of time, illustrating three strands of time moving at different speeds,” says Wannerstedt about this custom piece. “Although physical time appears to be more or less objective, psychological time is subjective and potentially malleable, exemplified by common phrases like ‘time flies when you are having fun’ and ‘a watched pot never boils.’” When asked about his inspiration, he credits the “minimalistic aesthetics of the watches.” He’s also “used different wood textures to capture what [he] believes is the essence of MAM.”
“What I like most about MAM is its sleek designs and the attention to detail. I chose the FERRA 621 because of its minimalist design.”
Wannerstedt’s creations perfectly represent MAM’s vision of the future: a harmonious balance between technology and nature. His artwork mixes organic textures, geometric shapes, and pastel color palettes with an abstract twist. At times, you may not fully grasp what are you’re witnessing in his art, but you don’t really care — it’s oddly satisfying, and will submerge you (or your younger brother, or your grandma or basically anyone you know) into feeling strangely relaxed. “‘The details are not the details, they make the design.’” says Wannerstedt, quoting admired industrial designer Charles Eames.
Wannerstedt elaborates on his appreciation for MAM’s aesthetic, claiming, “What I like most about MAM is its sleek designs and the attention to detail. I chose the FERRA 621 because of its minimalist design.” His animations have been recognized by Vice, Behance, and Designboom, to name just a few. For the artist, “time is too slow for those who render and too short for those fighting deadlines. It’s a fundamental element of our lives, and I like to see it as a resource that can be optimized with daily routines and good workflows.”
Sweden is considered one of the world’s most sustainable countries. They are a great model of the actions we can take and habits we can change in order to become more sustainable in in our day-to-day lives. “There are several causes that really needs attention. Transportation for instance — we really need to stop burning this massive amount of fossil fuel for our cars and planes. If everyone started to use common sense, that would go a long way. Personally, I try to avoid flying domestic. We Swedes are very good at recycling. More than 99% of all household waste in Sweden is recycled one way or another.”
“We Swedes are very good at recycling. More than 99% of all household waste in Sweden is recycled one way or another”
Patience is a person’s most valuable treasure, especially when you’re a creative, such as Wannerstedt. “Practice makes perfect, and that goes for everything in life. Don’t expect to master anything over night. It’s all about patience.” Wise words from an artist who, with less than 220 posts to date on Instagram, already has over 550K followers.
The I AM project is a curated initiative by MAM which showcases the amazing talent of people who are making a positive impact with their work, inspiring us every day. Discover all of our I AM ambassadors here.
Find out more about the exciting world of Andreas Wannerstedt by visiting his Instagram and website.